A Satiric Lesson in Media Literacy

» 27 March 2014 » In How To, Literacy, Strategies, Visualizations » No Comments

This Is a Generic Brand Video

First the backstory. Start with a clever essay satirizing the clichéd corporate message ad - This is a Generic Brand Video by Kendra Eash published in McSweeneys. It begins:

We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA. More


Next, a stock video footage company - Dissolve uses some of its clips to turn Eash's piece into a meaningless montage of grandiloquent pablum.

Here’s the lesson:

  1. Ask students to read the full text version of Eash’s original, focusing on word choice, imagery and intent. What is Eash’s “video” selling? You might ask them sketch a rough storyboard to illustrate the text.
  2. Show the video with the sound off and let students list its visual details. Have someone read Eash’s piece while watching the video without sound. (Does the timing matter?)
  3. Discuss the artistic choices made by the video's creators to illustrate the piece? How does the music and narrator's voice impact the message?
  4. Compare the impact and effectiveness of text, audio and visual.

Care to extend the lesson?

Use YouTube to find political ads from current or past elections. How to they exemplify the themes raised by Eash?

Dissolve has a gallery of all the video clips used in the video. (Hover over them to activate.) Ask student to select the clips that they feel have the greatest visual impact. Ask them to explain how they might use these clips to tell a story. 

Show students this actual corporate video and ask them decide if it uses themes noted by Eash. How does the Suncor video compare to the Dissolve satire? Hat tip to Jeff Beer. More of his recommend corporate videos here. Students could re-edit corporate videos to "sell" their own message.

BTW - you've been exploring Common Core:

Reading Standards for Literature, Integration of Knowledge and Ideas, Standard 7, Grade 7. Compare and contrast a written story, drama, or poem to its audio, filmed, staged, or multimedia version, analyzing the effects of techniques unique to each medium (for example, lighting, sound, color, or camera focus and angles in a film).

Reading Standards for Informational Text, Integration of Knowledge and Ideas, Standard 7, Grades 11–12. Evaluate the advantages and disadvantages of using different mediums (for example, print or digital text, video, multimedia) to present a particular topic or idea.

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5 Rules of Infographic Excellence

» 14 October 2013 » In Commentary, Visualizations » No Comments

xkcd-featured

xkcd’s brilliant mockery of the explosion of “info-junk” should remind us that the best infographics should efficiently combine quantitative data, prompt pattern recognition and cogent visual storytelling. Perhaps aspiring infographic designers would do well to revisit the work of the Edward Tufte, the guru of the art form. His five rules of “Graphical Excellence” are detailed and illustrated with an example he considers “best narrative graphic of space and time.”

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Text to Text: A Strategy for Common Core Close Reading

» 26 September 2013 » In How To, Literacy, Strategies » 5 Comments

The-Scarlet-Letter-1917-featured

The NY Times Learning Network has just launched a new series of lesson plans called “Text to Text.” It’s a simple approach that pairs two written texts that “speak to each other.” I think it’s a Common Core close reading strategy that could be easily replicated by teachers across the curriculum – great way to blend nonfiction with fiction and incorporate a variety of media with written text.

Each lesson includes a key question, extension activities and additional resources to expand the basic lesson. Here’s two graphic organizers to help student organize their “Text to Text” thinking.

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Teaching Big History

» 22 August 2013 » In Ed Tech, History / DBQ's, Projects, Strategies, Web 2.0 » 2 Comments

Big history

Just launched – The Big History project is a free online course that weaves evidence and insights from many scientific and historical disciplines across 13.7 billion years into a single, cohesive story. Here’s info on how you can join this project as a teacher or student. The course highlights common themes and patterns that can help us better understand people, civilizations, and the world we live in.

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Work, Duty, Glamour: How They Sold War Work To Housewives

» 16 July 2013 » In Ed Tech, History / DBQ's, Publishing » 2 Comments

rosie-featured

Rosie the Riveter is an American icon that symbolizes the hardworking and self-sacrificing women who left the household and filled the war jobs that turned America into WWII’s “Arsenal of Democracy.” But it’s a much bigger story than Rosie. Explore the films, posters, pamphlets and cartoons that give us insights into the gender, race and class stereotypes of the period.

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How to Teach Structured Academic Controversy

» 26 June 2013 » In History / DBQ's, How To, Literacy, Reflection, Strategies, Students » No Comments

deliberation-featured

Deliberating in a Democracy in the Americas (DDA), a valuable online resource for teachers interested in helping their students develop skills in discussing controversial topics. The DDA site has all the material teachers will need to support discussion in 15 interesting deliberation questions. It uses the Structured Academic Controversy (SAC) model to provide structure and focus to classroom discussions. Not all issues can be easily distilled to pro / con positions. SAC provides students with a framework for addressing complex issues in a productive manner that builds skills in reading, analyzing, listening, and discussion. And it’s ideal for supporting Common Core close reading skills.

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David Foster Wallace on Water and the Value of Education

» 16 May 2013 » In Commentary, Reflection » 1 Comment

This is water

Sadly, the world lost David Foster Wallace, in 2008. Fortunately, his writings live on. Recently his thoughtful 2005 Kenyon College commencement address was given new life in “This is Water” a video by The Glossary.

Wallace concludes: It is about the real value of a real education, which has almost nothing to do with knowledge, and everything to do with simple awareness; awareness of what is so real and essential, so hidden in plain sight all around us, all the time, that we have to keep reminding ourselves over and over. This is water.

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Common Core Training: Five Essentials

» 05 May 2013 » In How To, Literacy, PD, Strategies, Teachers » No Comments

plainfield featured

Teachers everywhere are concerned about the impact of Common Core. But they won’t benefit from lecture-style PD that itemizes specific strands and standards of Common Core. Promoting curricular “checklists” doesn’t build capacity, it fosters either resistance or mindless compliance. Don’t talk about “close reading” – do it!

Here’s five PD essentials to support teachers in transitioning to close reading and the Common Core. Teachers are too savvy to fall for an empty promise that something is “common-core-aligned.”

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Boston Bombings: Close Reading A Media Frenzy

» 26 April 2013 » In Commentary, Literacy, Social Web, Strategies » No Comments

Suspects Together- featured

Here’s a suggestion for high school teachers. Postpone a lesson you had planned for next week and use the time to explore the cacophonous infosphere spawned by the apprehension of the suspects in the Boston bombings. If that media circus tells us anything, it’s that we need a lesson in digital hygiene and responsible use.

It’s also a good chance for students to hone their close reading skills. The events should be fresh in everyone’s mind. Ask students to reflect back on network news and social media coverage of the manhunt using these three critical thinking prompts: What did it say? How did it say it? What’s it mean to me?

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Think Like a Historian: Close Reading at the Museum

» 22 April 2013 » In History / DBQ's, How To, Literacy, PD, Strategies, Students » 4 Comments

Hercules-featured

The Common Core encourages students to more closely read a text (in all it’s multimedia formats) by answering three critical questions: What did it say? How did it say it? What’s it mean to me? Here I model a Common Core close reading of my visit to a museum exhibit. I’ll dig a little deeper into the three questions with a few more prompts and provide answers as if I were a high school student reflecting on their experience.

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