A Satiric Lesson in Media Literacy

» 27 March 2014 » In How To, Literacy, Strategies, Visualizations » No Comments

This Is a Generic Brand Video

First the backstory. Start with a clever essay satirizing the clichéd corporate message ad - This is a Generic Brand Video by Kendra Eash published in McSweeneys. It begins:

We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA. More


Next, a stock video footage company - Dissolve uses some of its clips to turn Eash's piece into a meaningless montage of grandiloquent pablum.

Here’s the lesson:

  1. Ask students to read the full text version of Eash’s original, focusing on word choice, imagery and intent. What is Eash’s “video” selling? You might ask them sketch a rough storyboard to illustrate the text.
  2. Show the video with the sound off and let students list its visual details. Have someone read Eash’s piece while watching the video without sound. (Does the timing matter?)
  3. Discuss the artistic choices made by the video's creators to illustrate the piece? How does the music and narrator's voice impact the message?
  4. Compare the impact and effectiveness of text, audio and visual.

Care to extend the lesson?

Use YouTube to find political ads from current or past elections. How to they exemplify the themes raised by Eash?

Dissolve has a gallery of all the video clips used in the video. (Hover over them to activate.) Ask student to select the clips that they feel have the greatest visual impact. Ask them to explain how they might use these clips to tell a story. 

Show students this actual corporate video and ask them decide if it uses themes noted by Eash. How does the Suncor video compare to the Dissolve satire? Hat tip to Jeff Beer. More of his recommend corporate videos here. Students could re-edit corporate videos to "sell" their own message.

BTW - you've been exploring Common Core:

Reading Standards for Literature, Integration of Knowledge and Ideas, Standard 7, Grade 7. Compare and contrast a written story, drama, or poem to its audio, filmed, staged, or multimedia version, analyzing the effects of techniques unique to each medium (for example, lighting, sound, color, or camera focus and angles in a film).

Reading Standards for Informational Text, Integration of Knowledge and Ideas, Standard 7, Grades 11–12. Evaluate the advantages and disadvantages of using different mediums (for example, print or digital text, video, multimedia) to present a particular topic or idea.

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Text to Text: A Strategy for Common Core Close Reading

» 26 September 2013 » In How To, Literacy, Strategies » 5 Comments

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The NY Times Learning Network has just launched a new series of lesson plans called “Text to Text.” It’s a simple approach that pairs two written texts that “speak to each other.” I think it’s a Common Core close reading strategy that could be easily replicated by teachers across the curriculum – great way to blend nonfiction with fiction and incorporate a variety of media with written text.

Each lesson includes a key question, extension activities and additional resources to expand the basic lesson. Here’s two graphic organizers to help student organize their “Text to Text” thinking.

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PBL in Action: Students Write, Market and Publish

» 12 July 2013 » In How To, Literacy, Publishing, Students » 4 Comments

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Unique Ink is a student-staffed publisher based out of Roosevelt High School’s Writing and Publishing Center that was established in 2012. Volunteers at the center teach publishing to high school students to improve their skills in business, editing, and marketing. Through the center’s unique hands-on approach, students learn about the publishing industry by publishing and selling their own books. Proceeds from the sales of “Where the Roses Smell the Best” will help the Writing and Publishing Center stay self-sustaining.

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How to Teach Structured Academic Controversy

» 26 June 2013 » In History / DBQ's, How To, Literacy, Reflection, Strategies, Students » No Comments

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Deliberating in a Democracy in the Americas (DDA), a valuable online resource for teachers interested in helping their students develop skills in discussing controversial topics. The DDA site has all the material teachers will need to support discussion in 15 interesting deliberation questions. It uses the Structured Academic Controversy (SAC) model to provide structure and focus to classroom discussions. Not all issues can be easily distilled to pro / con positions. SAC provides students with a framework for addressing complex issues in a productive manner that builds skills in reading, analyzing, listening, and discussion. And it’s ideal for supporting Common Core close reading skills.

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Use Haiku Deck to Build Academic Vocabulary

» 22 May 2013 » In Ed Tech, How To, Literacy, Visualizations » 4 Comments

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Haiku Deck is a free, student-friendly tool for teaching common core vocabulary standards with motivation and creativity. Good defining skills are rooted in collaborative negotiation of meaning rather than memorizing glossaries and testing via two-column matching questions. The genius behind Haiku Deck is its simplicity – just type in text and use its built in search tools for related terms and images. With minimal design choices, student can focus on visualizing vocabulary and sharing their thinking with peers.

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Common Core Training: Five Essentials

» 05 May 2013 » In How To, Literacy, PD, Strategies, Teachers » No Comments

plainfield featured

Teachers everywhere are concerned about the impact of Common Core. But they won’t benefit from lecture-style PD that itemizes specific strands and standards of Common Core. Promoting curricular “checklists” doesn’t build capacity, it fosters either resistance or mindless compliance. Don’t talk about “close reading” – do it!

Here’s five PD essentials to support teachers in transitioning to close reading and the Common Core. Teachers are too savvy to fall for an empty promise that something is “common-core-aligned.”

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Boston Bombings: Close Reading A Media Frenzy

» 26 April 2013 » In Commentary, Literacy, Social Web, Strategies » No Comments

Suspects Together- featured

Here’s a suggestion for high school teachers. Postpone a lesson you had planned for next week and use the time to explore the cacophonous infosphere spawned by the apprehension of the suspects in the Boston bombings. If that media circus tells us anything, it’s that we need a lesson in digital hygiene and responsible use.

It’s also a good chance for students to hone their close reading skills. The events should be fresh in everyone’s mind. Ask students to reflect back on network news and social media coverage of the manhunt using these three critical thinking prompts: What did it say? How did it say it? What’s it mean to me?

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Think Like a Historian: Close Reading at the Museum

» 22 April 2013 » In History / DBQ's, How To, Literacy, PD, Strategies, Students » 4 Comments

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The Common Core encourages students to more closely read a text (in all it’s multimedia formats) by answering three critical questions: What did it say? How did it say it? What’s it mean to me? Here I model a Common Core close reading of my visit to a museum exhibit. I’ll dig a little deeper into the three questions with a few more prompts and provide answers as if I were a high school student reflecting on their experience.

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Selling Sleeping Pills – Common Core and Close Reading

» 27 March 2013 » In How To, Literacy, Strategies, Students » 6 Comments

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Close reading requires students to consider text (in it’s different forms) through three lenses: what does it say, how does it say it, and what does it mean to me? Here’s a three step process for mastering this Common Core skill using the guided reading of a TV pharmaceutical ad. You’ll have a chance to compare visual elements, narration and musical soundtrack.

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Master Common Core Skills with Free DBQ iBook

» 05 March 2013 » In Ed Tech, History / DBQ's, Literacy, Publishing, Strategies » 2 Comments

the-boss-featured

My latest multi-touch iBook “Progress and Poverty in Industrial America,” is now available for your iPad – FREE at iTunes. Critical thinking questions based on Common Core skills help students “think and write like a historian.” It’s a great resource for use in the classroom, and serves as a model for teacher or student curation of historic content into interactive digital DBQ’s.

This 18-page iPad DBQ guides students through the historian’s process. “Stop and think” prompts encourage a deep reading of many notables of the Gilded Age – including Russell Conwell, Henry George, Andrew Carnegie and Stephen Crane. Visual source material includes posters, 1908 Sears Catalogue, a gallery of photographs by Lewis Hine and video of one of Edison’s early Vitascope films.

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