A Satiric Lesson in Media Literacy

» 27 March 2014 » In How To, Literacy, Strategies, Visualizations » No Comments

This Is a Generic Brand Video

First the backstory. Start with a clever essay satirizing the clichéd corporate message ad - This is a Generic Brand Video by Kendra Eash published in McSweeneys. It begins:

We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA. More


Next, a stock video footage company - Dissolve uses some of its clips to turn Eash's piece into a meaningless montage of grandiloquent pablum.

Here’s the lesson:

  1. Ask students to read the full text version of Eash’s original, focusing on word choice, imagery and intent. What is Eash’s “video” selling? You might ask them sketch a rough storyboard to illustrate the text.
  2. Show the video with the sound off and let students list its visual details. Have someone read Eash’s piece while watching the video without sound. (Does the timing matter?)
  3. Discuss the artistic choices made by the video's creators to illustrate the piece? How does the music and narrator's voice impact the message?
  4. Compare the impact and effectiveness of text, audio and visual.

Care to extend the lesson?

Use YouTube to find political ads from current or past elections. How to they exemplify the themes raised by Eash?

Dissolve has a gallery of all the video clips used in the video. (Hover over them to activate.) Ask student to select the clips that they feel have the greatest visual impact. Ask them to explain how they might use these clips to tell a story. 

Show students this actual corporate video and ask them decide if it uses themes noted by Eash. How does the Suncor video compare to the Dissolve satire? Hat tip to Jeff Beer. More of his recommend corporate videos here. Students could re-edit corporate videos to "sell" their own message.

BTW - you've been exploring Common Core:

Reading Standards for Literature, Integration of Knowledge and Ideas, Standard 7, Grade 7. Compare and contrast a written story, drama, or poem to its audio, filmed, staged, or multimedia version, analyzing the effects of techniques unique to each medium (for example, lighting, sound, color, or camera focus and angles in a film).

Reading Standards for Informational Text, Integration of Knowledge and Ideas, Standard 7, Grades 11–12. Evaluate the advantages and disadvantages of using different mediums (for example, print or digital text, video, multimedia) to present a particular topic or idea.

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Free: How To Get Started with iBooks Author

» 02 March 2014 » In How To, Publishing » No Comments

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Here’s my free multi-touch iBook that will get you started using iBooks Author. Includes an interactive tour of the app, widget sampler with settings, and tips and tricks for designing your iBook and managing your work flow.

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iPDX14 Session Preview: Getting Started with iBooks Author

» 24 February 2014 » In How To, Presentations, Publishing » 3 Comments

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Here’s your chance to learn how easy it is for students and teachers to create multi-touch iBooks using iBA. We’ll demonstrate the key steps in designing an iBook that can be published to iTunes or shared as iBooks files. Download my free 20-page “Quick Start: iBooks Author.” Links to more how to’s and free content resources for your iBook project – interactive widgets, images, videos, audio and more.

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Tips for Motivating Student Writers with iBooks Author

» 05 January 2014 » In Ed Tech, History / DBQ's, How To, Publishing, Students » 9 Comments

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My preservice teachers just published an iBook collection of document-based questions in US and World History. It’s now available free at iTunes. Here’s some tips on how to turn your students into published authors.

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iBooks Author Widgets on Mavericks Desktop

» 24 October 2013 » In Ed Tech, History / DBQ's, How To, Publishing » 6 Comments

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I’ve been anxiously awaiting the chance to see if iBooks Author widgets would make it to the desktop in the new Mavericks version of iBooks. I’m pleased to report that all the iBA – created widgets run perfectly. Plus, viewing an iBook on 27” Thunderbolt display is awesome.

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Student Consultants Design Museum Curriculum and Mobile App

» 17 October 2013 » In Ed Tech, History / DBQ's, How To, Projects, Strategies, Students, Teachers » No Comments

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While planning my history methods course, I approached the museum with a simple question – “What could you do with a dozen unpaid curriculum consultants?” And so our partnership began – my pre-service history teachers working with professionals at the museum to develop educational material to support their collection. I wanted my student so experience project-based learning from the perspective of the learner in the hopes that they would someday incorporate that approach into their teaching.

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Text to Text: A Strategy for Common Core Close Reading

» 26 September 2013 » In How To, Literacy, Strategies » 5 Comments

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The NY Times Learning Network has just launched a new series of lesson plans called “Text to Text.” It’s a simple approach that pairs two written texts that “speak to each other.” I think it’s a Common Core close reading strategy that could be easily replicated by teachers across the curriculum – great way to blend nonfiction with fiction and incorporate a variety of media with written text.

Each lesson includes a key question, extension activities and additional resources to expand the basic lesson. Here’s two graphic organizers to help student organize their “Text to Text” thinking.

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Best Sites for Primary Documents in World History

» 16 September 2013 » In History / DBQ's, How To » 1 Comment

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Common Core offers an incentive for teachers to use historic documents to build literacy skills in a content area while empowering students to be the historian in the classroom. But document-based (DBQ) instruction in this context requires four key elements to be successful: The first is finding the right documents.

Here’s links and descriptions of a dozen great websites for finding interesting historic documents in World history. Sample images for each site are included.

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Best Sites for Primary Documents in US History

» 16 September 2013 » In History / DBQ's, How To » 3 Comments

Woman-and-Child-featured

Common Core offers an incentive for teachers to use historic documents to build literacy skills in a content area while empowering students to be the historian in the classroom. But document-based (DBQ) instruction in this context requires four key elements to be successful: The first is the right documents.

Here’s links and descriptions of 11 great websites for finding interesting historic documents in American history. Sample images for each site are included.

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How to Add Scalable Vector Graphics (SVG) Images to iBooks Author

» 05 September 2013 » In Ed Tech, Guest post, How To, Publishing » 3 Comments

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Scalable Vector Graphics (SVG) files are very small files can be scaled up to yield large images without the distorting “jaggies.” Here’s a quick how-to that will allow you import SVG images into iBooks Author. Use the same process to import SVG files into Apple Keynote, Numbers and Pages. Download a free demo sample iBook.

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