How to Tell a Story: Five Rules for Better Writing

Underwood typewriter
Image credit: flickr/Gonzalo Barrientos
Short is better than long.
Simple is good.
Long Latin nouns are the enemy.
Anglo-Saxon active verbs are your best friend.
One thought per sentence.
I'll keep this post brief. Thanks to William Zinsser for these essentials of good writing. You can read his full article here.

What is Writing For?
Proficient readers may not be proficient writers
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